NATE - Looking Forward

2005 – 2007
NATE
Goals & Objectives

Growth and Retention
Member Services
  1. To acquire 10 new members annually
  2. To maintain 80 percent of current membership
  3. To have 100 members by 12/31/07
  4. Try to identify exchanges that make up 100 percent of the independent trade exchanges that would qualify for membership in NATE.
Communications
  1. To have two forms of communications a month from the NATE office to the members
  2. To have one communication a month to the members from the board
  3. To have one quarterly communication to the industry including non-members
  4. To have a quarterly press release to the media promoting the barter industry
Financial
  1. Increase cash reserves to over $220M by 12/31/07
  2. Increase the bad debt reserve for BANC to 7 to 10 percent of unsecured credit lines by 12/31/07
  3. Maintain NATE operating accounts in excess of $100,000 for each of the next three years
BANC
  1. Educate the members on benefits beginning at the next convention
  2. Update Web site and send broadcast e-mail summary from previous month’s success stories
  3. Revise credit line policies to stimulate volume
Government Affairs
  1. Begin education now – start clipping and process for gathering information
  2. Committee to explore costs to financially prepare potential lobby efforts
  3. Educate members on Web site and at each convention of any changes
  1. Committee to research and develop new opportunities that bring value; report due by next board meeting
  2. Provide educational briefing at conventions about current benefits
  3. Add educational information to Web site and New Members Welcome Package
  4. A $249.00 FIRST YEAR ONLY membership drop for the new member prospects that are identified on the list by 12/31/05
Ethics
  1. Review current guidelines and make recommendations for retention, or deletion, to strengthen NATE’s ethics, at the 2006 NATE Convention; each rule must be enforceable
  2. To post results immediately on Web site and e-mail to entire membership
  3. Review annually
Technology
  1. The primary objective is to find an appropriate program for BANC to purchase using the savings to hire a staff member to manage The BANC. This new staff member will also assist in other areas, such as implementing new and existing board plans.
  2. To increase the financial bottom line of NATE and to communicate specific recommendations by the next convention
Education
  1. To review and refine Certified Trade Brokers’ and Master Trade Brokers’ criteria and curriculum 60 days prior to each convention
  2. To develop an enhanced method of communication of educational material to our members by the next board meeting
  3. To provide a “standardized” packet of information for new and existing members of NATE
  4. To gather existing material at Atlanta Convention and provide a finished packet by January 2006


Mission Statement

2005 SWOT Analysis
Strengths of NATE (Internal)
  • BANC
  • Knowledge and diversified board commitment, members, and benefits
  • Convention (affordable and informative)
  • Financial soundness
Weakness of NATE (Internal)

  • BANC
    Ř One dimension view – only reason
    Ř Perception – only for big guys
    Ř Difficult to acquire
  • Communication with members
    Ř Involving smaller exchanges to recognize value
  • Small industry
    Ř Lack of quality barter exchanges for future association growth
  • Awareness of association to the business community

Opportunities in 2005-2007 (External)
  • Technology
  • Public Relations (media, etc.)
    Ř Free Publicity
  • Reinvent perception of industry
  • Any member who wants to be involved can
  • Qualified prospect for membership
Threats (External)
  • IRS & Governmental Regulations
    Ř Potential to require exchanges to be bonded
  • Bad Press
  • Economy
  • Poor perception of industry
  • Competition – E-Bay and banks
  • Lack of education